- The average person sits down to breakfast at 7.31am during the week and 8.28 am at the weekend
- The nation’s favourite breakfast is a cooked breakfast, followed by porridge, breakfast cereal and then toast
- The breakfast foods we are most likely to eat during the week are wholegrain cereal (37%) followed by toast with spread (32%) and then porridge (27%)
- The most popular place to eat breakfast is at home at the table, either alone or with other members of the household, followed by on the sofa
- Taste, speed, filling, quick to prepare and health, are the most important factors when it comes to breakfast.
- There is a growing trend for eating breakfast out of the home.
- A worrying quarter (25%) of people are skipping breakfast once or more during the week, with more than one in ten (13%) never eating it
- Of women who skip breakfast, 29 per cent miss it because they are too busy getting ready
- 14 per cent of female breakfast skippers say they don’t eat in the morning because they are trying to lose or watch their weight
- Women are more likely to prioritise their hair and choosing clothes for the day than eating breakfast.
Quirky breakfast facts
- The celebrity people in the UK would most like to have breakfast with is Holly Willoughby
- The world’s first breakfast cereal was created in 1863 and needed soaking overnight to be chewable
- The world record for the most people eating breakfast in bed is 289 and was set in Sydney, Australia on 2nd March in 2012. It involved 85 queen size beds containing four people each
- The world’s largest breakfast on record involved 27,854 people and took place in Germany on 29 May 2005
- The largest bowl of porridge weighs 865 kg and was achieved in Tula, Russia on 10 September 2011