Breakfast by numbers

  • As many as one in four adults skip breakfast at some stage during the week
  • 49% of adults say they struggle to get through the day if they miss breakfast
  • 36% of adults agree that skipping breakfast leads to overeating later in the day
  • 8.3 minutes is the average time taken to eat breakfast on a weekday

Too busy for breakfast?

Do you know you should have breakfast in the morning but just don't have the time?  You're not alone:

  • 20% of mums say they are too busy in the morning to make time for breakfast but this website provides lots of speedy breakfast ideas that can be ready in less than ten minutes
  • 56% of parents agree that breakfast is part of their daily routine but 39% say they eat the same thing every day.  Try our simple Mixed Spice Muesli with a trip of toppings to give your tastebuds a refreshing change!
  • Mums say that the most stressful time in the morning is between 8am - 8.30am so remember that having breakfast can help to reduce stress levels

Make time for breakfast

Try these simple suggestions to give yourself a bit more time in the morning to enjoy breakfast:

  • Get your children's school uniforms ready the night before
  • Lay the breakfast table before you go to bed
  • Make the packed lunches the night before
  • Make breakfast in batches so it's ready to eat - for example our Mixed Spice Muesli or Breakfast Energy Bars

Breakfast can make you happier and healthier!

A healthy breakfast can benefit your mood, physical and mental performance, weight and health.

  • Research suggests that breakfast eaters have lower stress levels than breakfast skippers
  • Skipping breakfast is not the way to lose weight!  It has been shown that people that start the day with a healthy breakfast are more likely to be within their ideal weight range than those who skip breakfast
  • You should have breakfast within two hours of waking to replenish energy stores after an overnight fast

Breakfast offers children important benefits too

A number of studies across the globe have identified the benefits to children of having a healthy balanced breakfast:

  • Several studies have shown eating breakfast can have a positive impact on concentration levels
  • Researchers from Reading University found that children eating breakfast cereals performed better in attention and memory tests than those eating less traditional breakfast foods or no meal at all. 
  • Average Key Stage 2 results were significantly higher in the year after the introduction of a breakfast club in 13 primary schools in deprived areas of London
  • A study in Hong Kong showed that children who skipped breakfast gained significantly more weight than those who ate breakfast