Privacy & Cookies Policy

The Agriculture and Horticulture Development Board (AHDB) takes the privacy of users of this website (www.shakeupyourwakeup.com) seriously.

By submitting your personal information in electronic form, or by using this website you give your consent that all personal information that you submit may be processed and stored by us in the manner and for the purposes described below:

  • To contact you occasionally to keep you informed of news and activity relating to our breakfast campaign that we think will be of interest to you
  • For marketing purposes and market research of AHDB

AHDB shall process and store all personal information you submit to us in accordance with applicable law and in particular shall ensure it has appropriate security measures in place to guard against the loss, misuse or alteration of the information you provide and shall keep your personal data only for as long as reasonably necessary for the purposes for which it was collected or to comply with any applicable legal requirements.

You may request the deletion or alteration of any personal data held about you by contacting us at breakfast@ahdb.org.uk and we will make such deletions or alterations subject to any applicable legal obligations imposed upon us.

This privacy policy covers this AHDB divisional website. It does not cover external web sites to which there are links from www.shakeupyourwakeup.com.

This privacy policy shall be governed by the laws of England and Wales.

Use of Cookies
Cookies are small text files that are placed on your computer by some websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. www.shakeupyourwakeup.com does not set any cookies to collect personally identifiable information about you. If this should change in the future, we will inform visitors and provide guidance on how to control and delete these cookies.

This site does use a third party analytics company (Google Analytics) to provide anonymous visitor statistics to enable us to improve the performance of our website. This analytics function sets its own cookie to perform this service. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This information cannot be used to identify who you are and we do not allow Google to use or share our analytics data.

Cookies can be restricted or blocked through your browser settings. Information on how to do this may be found in your browser’s Help section. In addition, the website www.aboutcookies.org contains detailed information on how to manage cookie settings for a wide variety of browsers. It also provides details on how to delete cookies from your computer as well as more general information about cookies. For mobile phone browsers and tablets you may need to refer to your handset manual.


You should bear in mind that restricting cookies may impact on the functionality of the websites you visit.