Farmhouse Breakfast Week provides a great opportunity to push your current breakfast menu or to introduce new items to your menu and get feedback from customers!

We have provided some suggestions below of ways you might like to get involved.  Have a look at our case studies section too for added inspiration! 

Offer an all-day breakfast on the menu

If you don't already serve breakfast all-day, for one week only you could offer this on your menu. 

Special offers / Loyalty rewards

Why not have special offers on your breakfast menu e.g. two for the price of one breakfasts, a free pot of tea with every bacon sandwich or half price coffee with every muffin sold.  You could also introduce loyalty card stamps whereby every time a customer makes a purchase they receive a stamp and when they have five stamps they receive a free breakfast item.

Social media promotion

If you have a Twitter page for your business, how about tweeting to say followers will receive a free or discounted item if they come into your restaurant or cafe and show the tweet during Farmhouse Breakfast Week or on one particular day?

 

Offer 'grab & go' breakfast options

Offer busy commuters an easy breakfast option that they can grab and take with them to eat on-the-go or when they get to work.  You could look at introducing breakfast muffins, cereal bars or breakfast smoothies.

Organise a local breakfast walk

Organise a community walk around your local area, and serve participants a rewarding breakfast afterwards. This could be an opportunity to help do some fundraising for a local charity by organising a sponsored walk. Remember you can brand your event by ordering free promotional materials like posters, stickers and recipe booklets.

Highlight local flavours on the breakfast menu

There is an excellent range of high quality and delicious breakfast produce available across the UK and Farmhouse Breakfast Week is the ideal occasion to highlight this.

Get your suppliers involved

Invite your suppliers to come along to your restaurant / cafe and cook their produce - for example, your sausage supplier could cook a breakfast sizzle and let customers sample new flavours of sausages.

Breakfasts for local businesses

As a special celebration of Farmhouse Breakfast Week, you could contact local businesses and offices to see whether they would be interested in having breakfast delivered for their workers.  Bacon and sausage rolls would be a great start to their day!

Themed breakfasts

To extend your offers and the breakfast messages past Farmhouse Breakfast Week, how about arranging themed breakfast days throughout the year, for example:

  • Welsh cakes for St David's Day (1 March)
  • Soda bread bacon butties for St Patrick's Day (17 March)
  • Full English cooked breakfast for St George's Day (23 April)
  • Porridge for St Andrew's Day (30 November)

Pictures from a previous event

Cafe Alf Resco invited their sausage supplier to a Sizzle Off in the cafe during the week and introduced new items to their breakfast menu.