Farmhouse Breakfast Week provides a great opportunity to promote the "breakfast" side of bed & breakfast!  You could also offer breakfasts to non-residents to increase exposure of your service and offerings.

The suggestions below are easy to implement, inexpensive and, coupled with Shake Up Your Wake Up resources, can make for an attractive proposition.  You may also like to take a look at our case studies for some added inspiration.

All-day breakfasts

Offer an all-day breakfast menu (available to residents and non-residents) and highlight the key messages listed below:

  • Eating a healthy balanced breakfast every day can help make you healthier and happier
  • Breakfast eaters tend to be slimmer than breakfast skippers
  • Breakfast can aid concentration and mental performance
  • Research suggests starting the day with breakfast can reduce stress levels and benefit your mood too.
  • Breakfast provides the nutrients and energy needed for an active lifestyle.

Offer breakfast meetings

If you provide meeting facilities within your hotel or guest house, you could offer to host breakfast meetings where you provide hot breakfast rolls and cups of tea, or the rate could include a full cooked breakfast to start their day and fuel their brains ready for their meeting!

Themed breakfasts

Consider adding new items to your breakfast menu during the week based around different themes, for example you could have "Breakfast from around the world".

Highlight local flavours on your breakfast menu

Serve breakfast to all guests and highlight the fantastic wealth of local flavours on your breakfast menu.

Breakfast information

You could simply order posters to display in your hotel / guest house during the week and provide breakfast recipe booklets to guests to try when they get home.  You could also provide some top breakfast facts and information on the nutritional benefits of breakfast in your breakfast dining area.

 

Photo from a previous event

Bed and breakfast event

 The Old Cider House B&B in Somerset were offering an extended breakfast menu to guests during Farmhouse Breakfast Week as well as offering breakfast items to people passing by.