What are the aims of the campaign?

The Shake Up Your Wake Up campaign is all about showcasing the most important meal of the day to raise awareness of the health and nutritional benefits of breakfast.  We aim to encourage consumers to enjoy a healthy balanced breakfast every day.  It also provides a perfect opportunity to promote the wealth of wonderful breakfast produce on offer around the UK.  From butchers style bacon and sausages to speciality bread and cereals, there is a fantastic choice to kick start the day!

When is Farmhouse Breakfast Week?

Farmhouse Breakfast Week took place between Sunday 22nd - Saturday 28th January 2012.  The 2013 campaign will run at the end of January but, in the meantime, you can read some of the successes of the 2012 campaign and case studies from previous events to give you an idea of how you might be able to get involved next year.

How can I get involved?

It's never too early to start planning for Farmhouse Breakfast Week!  There are many ways to get involved - if you are a school we have suggestions for breakfast club events, fundraising events or educational classroom activities to engage the children.  If food is your business, this is a great opportunity to promote your breakfast offering, perhaps by running a competition, highlighting local suppliers or holding tasting sessions. 

If you would like to discuss how you can get involved with the campaign just give us a call on 024 7647 8735 or email breakfast@hgca.ahdb.org.uk

Why should I get involved?

• Because breakfast is the most important meal of the day, yet 1 in 4 consumers are still regularly skipping breakfast
• It is a great opportunity to promote your breakfast offerings and showcase the variety of breakfast products available in the UK
• Be part of a well established, national campaign.  In 2012 press coverage was achieved in national and regional newspapers, consumer print and broadcast