Breakfast Week

About Breakfast WeekBreakfast Week 

The Shake Up Your Wake Up campaign includes an annual Breakfast Week celebration championing the importance of breakfast which takes place every January.  

Breakfast Week is managed by AHDB Cereals and Oilseeds and run on behalf of arable farmers who grow crops such as wheat, barley, oats and oilseed rape.  The purpose of the campaign is to raise awareness of the benefits of eating a healthy breakfast and demonstrate the wealth of wonderful breakfast produce available around the country.  We want to encourage people to think about where their breakfast foods come from and support the cereal farmers who produce it.

All stages of the food chain, from farmers to food producers and retailers to consumers are encouraged to get involved and hold events during the week to promote the importance of starting the day with breakfast.  Activities include tasting sessions, breakfast competitions, cookery demonstrations, special breakfast menus and school breakfast clubs to name just a few.

There were hundreds of events held as part of Breakfast Week 2015 which took place 25 -31 January, read through some of the successes here and then start planning how you are going to get involved this year!

How can you get involved with Breakfast Week?

Be part of a successful national campaign celebrating the most important meal of the day!  If you grow, process or serve breakfast products then you can get involved.  You can use the week as a vehicle for your own activity and promote breakfast in any way you choose.  If you are stuck for ideas, we have provided some suggestions in our Get Involved section.

We have a range of free resources to help you including booklets featuring some tasty breakfast recipes, posters, and stickers.


Campaign key messages

  • Breakfast benefits you and your family and can help make you healthier and happier.
  • Breakfast eaters tend to be slimmer than breakfast skippers.
  • Breakfast provides you with the energy and nutrients needed for an active lifestyle.