Breakfast Week

Achievements of Breakfast Week 2016

Achievements of Breakfast Week 2016

Posted 21.03.2016 in Breakfast Week

It's almost two months since Breakfast Week already - how is that possible?! We've been busy undertaking a full campaign evaluation in that time and would like to share some of the key results with you.

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A round-up of Breakfast Week 2016

A round-up of Breakfast Week 2016

Posted 05.02.2016 in Breakfast Week

A huge thank you to everyone who got involved with Breakfast Week 2016 and helped to make it a big success. We would like to share some of the highlights of the campaign...

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Porridge revealed as key to happiness

Porridge revealed as key to happiness

Posted 26.01.2016 in Breakfast Week, Mission Breakfast, Research

Eating porridge for breakfast is the key to happiness according to a new study into what our breakfast says about us, with breakfast skippers saying they are the most unhappy.

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Breakfast - the unloved meal?

Breakfast - the unloved meal?

Posted 25.01.2016 in Breakfast Week, Mission Breakfast, Research

We love breakfast here at Shake Up Your Wake Up but our new research shows not everyone feels the same way. Just why is breakfast considered less important to many of us than lunch or dinner?

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Vogue Williams' Mission Breakfast

Vogue Williams' Mission Breakfast

Posted 16.12.2015 in Breakfast Week, Mission Breakfast

This Breakfast Week we will be calling on everyone to rethink their breakfast as we launch 'Mission Breakfast'. First to take up the challenge is TV presenter and model Vogue Williams, who won the ITV Bear Gryll’s Mission Survive programme.

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What breakfast is right for you?

What breakfast is right for you?

Posted 10.12.2015 in Breakfast Week

Modern life means we all have demands on our time – and it can seem like there’s little time to make and eat breakfast before heading out of the house. That shouldn’t mean that breakfast gets forgotten – especially as there are so many quick and easy choices – but which breakfast is right for you?

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Study shows children who eat breakfast perform better at school

Study shows children who eat breakfast perform better at school

Posted 17.11.2015 in Kids, Recipes, Breakfast Week

New research, conducted by Cardiff University, shows that children who eat breakfast perform better at school than those who arrive hungry.

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A new look for Shake Up Your Wake Up

A new look for Shake Up Your Wake Up

Posted 23.10.2015 in Breakfast Week

Breakfast Week 2016 takes place from 24 – 30 January 2016 and we’ll be calling on you to take Mission Breakfast by rethinking the first meal of the day. We’ve had a little rethink ourselves here at Shake Up Your Wake Up as you’ll see from our new branding and website. We hope you like it!

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 Breakfast Week Successes

Breakfast Week Successes

Posted 24.03.2015 in Breakfast Week

It’s been a couple of months since Breakfast Week and we have been busy undertaking a full campaign evaluation of all the activity that took place in the run up to and during the week in January. We thought you’d be interested to hear some of the key results.

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A big breakfast week thank you

A big breakfast week thank you

Posted 06.02.2015 in Breakfast Week

We can't believe nearly a week has gone by since Breakfast Week 2015 finished!

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Tips for your Breakfast Week event

Tips for your Breakfast Week event

Posted 08.12.2014 in Breakfast Week

With under two months to go until the start of Breakfast Week 2015, it’s time to start planning. We thought it would be helpful to share our top tips for hosting a successful Breakfast Week event!

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The Breakfast Week Countdown is on!

The Breakfast Week Countdown is on!

Posted 24.11.2014 in Breakfast Week, Awards

Today may mark one month until Christmas Eve and it also means it’s just two months until #BreakfastWeek Eve and we are already getting excited in the office!

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Do you serve an award worthy breakfast?

Do you serve an award worthy breakfast?

Posted 21.10.2014 in Breakfast Week, Awards

We’re really pleased to be running the Best Breakfast Awards again this year, as we had a great response when we launched them last year. The awards celebrate the fantastic and varied breakfast dishes served up and down the country. We are looking for the best dishes, the ones that stand out on the menu and use fresh and, where possible, local ingredients.

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Phil Vickery joins the team

Phil Vickery joins the team

Posted 30.09.2014 in Breakfast Week, Awards

We’ve been planning Breakfast Week 2015 for a while now and can finally share some exciting news with you – Phil Vickery has joined the team and is calling on the nation to shake up your wake up.

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What are the breakfast team up to?

What are the breakfast team up to?

Posted 05.08.2014 in Recipes, Breakfast Week

Planning for Breakfast Week is now well underway so we thought we’d share with you what we have been up to and what is coming up in the next few weeks.

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FBW - One day left

FBW - One day left

Posted 31.01.2014 in Breakfast Week

There's just one day of Farmhouse Breakfast Week left and we can't believe how the time has flown by.

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Perfect breakfast partner named

Perfect breakfast partner named

Posted 30.01.2014 in Breakfast Week

She’s a familiar face on our TV screens in the mornings and now our new poll shows that TV presenter Holly Willoughby is the celebrity we’d most like to have breakfast with.

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The Most Innovative Breakfast in London

The Most Innovative Breakfast in London

Posted 29.01.2014 in Breakfast Week, Awards

It’s official: Tried & True café in Putney offers the most innovative breakfast in the country! The café was awarded the Best Breakfast Award for their BBQ Pulled Pork Benedict when the winners were announced on Monday, and today was our chance to try itmers doing so each wee.

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Breakfast Week Day 3 Round up

Breakfast Week Day 3 Round up

Posted 28.01.2014 in Breakfast Week

It’s day three of Farmhouse Breakfast Week and today we were in the radio studio with award winning dietitian and nutritionist, Azmina Govindji.

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The Art of Breakfast

The Art of Breakfast

Posted 27.01.2014 in Breakfast Week

To help us celebrate the most important meal of the day in style, we’ve worked with world renowned food artist Prudence Staite to create an incredible, edible piece of artwork out of some of our favourite breakfast foods.

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Best Breakfast Winner Announced

Best Breakfast Winner Announced

Posted 27.01.2014 in Breakfast Week, Awards

It’s official: Tavern Co, Liverpool offers the best breakfast in the country! The restaurant, found metres from the famous Penny Lane, has been awarded the Best Breakfast Award for their Full English, beating hundreds of venues across the UK. The awards, taking place as part of Farmhouse Breakfast Week, recognise the growing trend of eating breakfast out, with 1 in 4 consumers doing so each week.

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Just days to go

Just days to go

Posted 22.01.2014 in Breakfast Week, Awards

Farmhouse Breakfast Week starts on Sunday and we think this year could be the busiest and best one yet. Our seven day celebration of breakfast begins on Sunday 26th January and here’s a little taster of what we have planned for the week:

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Guest Blog from Jan Murray, Education Officer, Newbury & District Agricultural Society

Guest Blog from Jan Murray, Education Officer, Newbury & District Agricultural Society

Posted 03.01.2014 in Kids, Breakfast Week

I am the Education Officer at the Newbury & District Agricultural Society and we run a range of educational events, working with schools across Berkshire, to teach children about the origins of food, how it is produced and the benefits of a healthy diet.

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It's the final countdown

It's the final countdown

Posted 18.12.2013 in Breakfast Week, Awards

Not only is it the countdown to Christmas Day but Farmhouse Breakfast Week is now just over a month away!

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Register now for Farmhouse Breakfast Week

Register now for Farmhouse Breakfast Week

Posted 05.11.2013 in Breakfast Week

Last month we launched nominations for our Best Breakfast Awards and we’ve been delighted with the response so far. It’s been great to see the huge range of breakfast options being served up and down the country. If you haven’t put your venue forward yet there’s still plenty of time to get those nominations in before public voting opens in December. Just visit our Best Breakfast Awards page for all the details.

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Why breakfast?

Why breakfast?

Posted 14.10.2013 in Breakfast Week

As we put our plans together for Farmhouse Breakfast Week, it’s important to remember that amidst all the fun, celebrations and awards there is an important message – and that is that a healthy breakfast really does matter.

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Farmhouse Breakfast Week... one month on

Farmhouse Breakfast Week... one month on

Posted 21.02.2013 in Breakfast Week

Where does time go? We can't believe it's a whole month already since Farmhouse Breakfast Week. We've been busy reviewing all the media coverage (which is still coming in) and talking to supporters to find out how your events went. It seems like everyone was as delighted with Farmhouse Breakfast Week as we were.

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Thank you!

Thank you!

Posted 04.02.2013 in Breakfast Week

We would like to say a huge thank you to everyone who got involved with Farmhouse Breakfast Week this year. Whether you held your own event or promotion, uploaded your photos for #BreakfastWatch or took the Breakfast Week Challenge, you helped to make Farmhouse Breakfast Week a great success once again!

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Get your entries in for the Breakfast Week Challenge

Get your entries in for the Breakfast Week Challenge

Posted 25.01.2013 in Breakfast Week

Farmhouse Breakfast Week has nearly come to an end and we’ve had a great time celebrating the most important meal of the day – we hope you have too!

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Snack Attack

Snack Attack

Posted 25.01.2013 in Breakfast Week

If you’re watching your weight you may want to be wary of 10.47am. This is the time when Brits are most likely to reach for a mid morning snack and how healthy the snack is depends on whether you’ve eaten breakfast!

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Farmhouse Breakfast Week celebrations roll on

Farmhouse Breakfast Week celebrations roll on

Posted 24.01.2013 in Breakfast Week

As Farmhouse Breakfast Week continues to get the nation talking breakfast once again, this year has seen a whole new visual element - #BreakfastWatch. Supported by Nadia Sawalha, who has recorded videos of her breakfast each day, we’ve had hundreds of images of your breakfasts shared with us so far.

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Farmhouse Breakfast Week - how are you celebrating?

Farmhouse Breakfast Week - how are you celebrating?

Posted 22.01.2013 in Breakfast Week

Tuesday already – Farmhouse Breakfast Week is flying by!

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Mums and kids miss out on breakfast

Mums and kids miss out on breakfast

Posted 21.01.2013 in Kids, Breakfast Week, Mums

Hundreds of thousands of school children* across the country are missing out on breakfast as a quarter (24%) of parents admit to not ensuring their children eat a morning meal. Mums are also neglecting their own health with 42 per cent of them skipping breakfast once a week or more and one in ten admitting to never eating breakfast.

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#BreakfastWatch - are you joining in the celebrations?

#BreakfastWatch - are you joining in the celebrations?

Posted 21.01.2013 in Breakfast Week

Good morning everyone. We hope the cold weather hasn’t been causing you too many problems.

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Happy Farmhouse Breakfast Week

Happy Farmhouse Breakfast Week

Posted 20.01.2013 in Breakfast Week

I hope you’re as excited as we are that our annual celebration of breakfast has arrived. There are so many great things going on all week from events and promotions, to radio interviews, the Breakfast Week Challenge, and of course #BreakfastWatch which kicked off this morning.

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Farmhouse Breakfast Week - One week to go

Farmhouse Breakfast Week - One week to go

Posted 14.01.2013 in Breakfast Week

After months of planning and preparation we are excited that Farmhouse Breakfast Week is now less than one week away. Starting on Sunday 20th January, there are a whole host of events and promotions taking place across the country to celebrate the most important meal of the day. If you’re planning on holding an event there’s still time to register on the website to let us and others know how you’re showing your support for breakfast – and don’t forget to tell your local media about it too.

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#BreakfastWatch…coming soon

#BreakfastWatch…coming soon

Posted 08.01.2013 in Breakfast Week

It’s less than two weeks until Farmhouse Breakfast Week and we want everyone to get involved this year. This is why we’re calling on you all to take part in #BreakfastWatch, our biggest online celebration of breakfast ever.

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7 weeks to go...

7 weeks to go...

Posted 30.11.2012 in Breakfast Week

We're not counting down to Christmas, we're counting down to Farmhouse Breakfast Week! We can hardly believe it's now only seven weeks away and the excitement in the office is starting to build.

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The Nation's Breakfast

The Nation's Breakfast

Posted 13.11.2012 in Breakfast Week

We all know breakfast is the most important meal of the day – or at least we should do! But how many of us are making time for it? And if so what are we actually eating and what time do we sit down for the first meal of the day? Our new study* into the nation’s breakfast eating habits, conducted ahead of Farmhouse Breakfast Week (20-26 January 2013), has the answers to this and so much more.

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Nadia Sawalha joins the Shake Up Your Wake Up team

Nadia Sawalha joins the Shake Up Your Wake Up team

Posted 01.11.2012 in Breakfast Week, Mums

Here at Shake Up Your Wake Up it always puts a smile on our face when we find people who love breakfast as much as we do... and guess what we have! We've teamed up with breakfast fan and TV cookery expert Nadia Sawalha who is going to be helping us to encourage you all to Shake Up Your Wake Up during Farmhouse Breakfast Week in January.

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Time to start event planning!

Time to start event planning!

Posted 15.10.2012 in Breakfast Week

January might sound like a long way off but it will soon be here... in fact it’s just 14 weeks until Farmhouse Breakfast Week which means it’s time to start thinking about your events and promotions to celebrate breakfast!

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New look website!

New look website!

Posted 28.09.2012 in Breakfast Week

So here it is – our brand new Shake Up Your Wake Up website which has had a refresh with new colours and, we hope you agree, improved navigation.

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