What are the breakfast team up to?

Posted 05.08.2014 in Recipes, Breakfast Week

What are the breakfast team up to?

Planning for Breakfast Week is now well underway so we thought we’d share with you what we have been up to and what is coming up in the next few weeks.


We travelled to London last week to photograph the new set of breakfast recipes that have been developed for the 2015 campaign. We have eight exciting and tempting new breakfast ideas to inspire you to Shake Up Your Wake Up and we will be sharing them with you soon but here is a little sneak preview from the photoshoot:

As you’d expect they all taste great (we sampled them all of course!). There is a selection ranging from leisurely weekend breakfasts to quick and easy ideas for a manic weekday morning. so you should be able to find a breakfast that will suit you!

Now that we have the photos, we will be designing our brand new resources. Over the next few weeks we will be working with our design agency to create new recipe booklets, posters, table talkers and stickers which will be available for you to order and can support your events and activities during Breakfast Week. We are also going to be working to update the website with all the details of this year’s campaign including our new celebrity - all will be revealed soon so make sure you check back again. Don’t forget that the Best Breakfast Awards will be returning for a second year so, if you serve breakfast, start thinking about what fabulous breakfast dishes you are going to put forward - the more unique, the better!

It’s going to be a busy few weeks in the Breakfast Week office - we’d better make sure we have a good breakfast every day to see us through!