Do you serve an award worthy breakfast?

Posted 21.10.2014 in Breakfast Week, Awards

Do you serve an award worthy breakfast?

We’re really pleased to be running the Best Breakfast Awards again this year, as we had a great response when we launched them last year. The awards celebrate the fantastic and varied breakfast dishes served up and down the country. We are looking for the best dishes, the ones that stand out on the menu and use fresh and, where possible, local ingredients.


If you think your breakfast menu includes award worthy dishes then enter now using our registration form. This year, there are two entry categories, best hot and best cold breakfast, and you can enter one dish into each. (You can enter just one category if you’d like or both).

Don’t forget to upload a picture too to show off your breakfast dish in all its glory and remind customers what they’re voting for!

Because the hot and cold category winners are chosen by public vote, this serves as a great reason to really interact with your customers and encourage them to vote for your dish. We’ll be opening the online voting in December so the sooner you register the more time you’ll have to let your customers and local media know. We’ve got a press release template that you can send out to let people know you are in the running for a national award. We’ve also got free downloadable resources including posters to display your nominated dish and voting slips to hand out to your customers.

New for 2015, there will also be a ‘judge’s choice’ award for the dish we think is the most innovative or unique breakfast. This award will be presented by TV chef Phil Vickery who is supporting this year’s campaign and a big fan of breakfast himself! So when you’re choosing the dish you’re going to enter, make sure it’s just that little bit special.

We will be announcing the winners of the Best Breakfast Awards during Breakfast Week in January… don’t forget though, you’ve got to be in it to win it so register now!