Achievements of Breakfast Week 2016

Posted 21.03.2016 in Breakfast Week

Achievements of Breakfast Week 2016

It's almost two months since Breakfast Week already - how is that possible?! We've been busy undertaking a full campaign evaluation in that time and would like to share some of the key results with you.


  • Over 1,000 media articles relating to Breakfast Week
  • Widespread print and online media and broadcast channels including The Sun, Daily Mirror,OK Magazine, Metro, Chris Evans Radio 2 Breakfast Show and Telegraph online.
  • 56,000 visitors to www.shakeupyourwakeup.com in January
  • 60% increase in Twitter followers
  • 100,000 hashtag mentions across Twitter and Facebook resulting in 619 million impressions and the campaign trending on Twitter for 9 hours
  • Over 44,000 views of Mission Breakfast campaign videos including those featuring Vogue Williams and Nichola Whitehead
  • Almost 3,000 mentions during our Britmums Twitter party which generated 15.6 million impressions
  • Hundreds of events took place across the country with many more online promotions
  • 78,000 campaign resources were distributed

Overall, Breakfast Week proved very successful once again this year and we were thrilled by the level of support we received from small independent businesses, to schools and charities right up to big brands. The campaign got the whole country talking about breakfast!

A big thank you if you took part in this year’s campaign as you helped to make it one of our best yet! Make sure you stay in touch with the breakfast campaign on Twitter and Facebook.