A big breakfast week thank you

Posted 06.02.2015 in Breakfast Week

A big breakfast week thank you

We can't believe nearly a week has gone by since Breakfast Week 2015 finished!

We'd like to say thank you to the many food producers, brands, retailers, media and bloggers (and of course breakfast fans) who all joined together to help make this year’s Breakfast Week a massive success. The changing dynamics of breakfast consumption make it one of the most innovative food sectors and this is reflected by the activities that were held to celebrate Breakfast Week. Around the country events were held by a range of different establishments including schools, restaurants and nursing homes. Lincolnshire Showground for example invited local school children to learn about the importance of breakfast and meet a farmer, with children given porridge and smoothie making lessons. Alvaston Infant & Nursery School had Paralympian Leon Taylor visit them to talk about the importance of a good breakfast before being active during the day, while the Huddersfield Town Football Club Foundation challenged people to upload their #BreakfastSelfies. You can see a selection of images from some of the events on our photo gallery. This year the breakfast conversation online reached new heights where #BreakfastWeek saw over 17,000 mentions across Twitter and Facebook.

To celebrate the growing out-of-home breakfast market, the Best Breakfast Awards returned for a second year. Almost 150 eateries of all types, from cafes and coffee shops through to restaurants, hotels, B&Bs and food vans, called on their customers to support them and thousands of votes were cast by the public. During the week we went out on tour to present awards to some of the winners:

The Tavern Company, 20 metres from the world famous Penny Lane in Liverpool, won the overall Best Breakfast Award for the second year running. Their winning “Full English”, consists of two specialist sausages (made to the owner’s own recipe), lean back bacon, egg, grilled tomato, black pudding, mushrooms and baked beans together with extra thick sliced toast, made with fresh locally baked bread.

Meanwhile, the range of “Breakfast Scones” from Oliver’s Coffee Bar in Belfast was named the Best Cold Breakfast in the UK. Always available in Plain, Cherry, Pear & Almond, Raspberry & White Chocolate and Cinnamon, the scones regularly sell out.

The “Full English Bunny” from Bunnychow in London, scooped the judge’s choice for Most Innovative Breakfast. The “Full English Bunny” is an individually baked brioche loaf which is hollowed out and filled with sausage, lean bacon, tomatoes, mushrooms, spicy baked beans, black pudding and topped with an egg. The “Bunnys” are locally sourced and baked fresh each day, while the spicy beans and black pudding are made to a special in-house recipe. The award was personally presented by Phil Vickery and resulted in the venue selling out early for a number of days afterwards and inspired a range of coverage in media ranging from Huffington Post and Mail Online to Stylist.

This year Breakfast Week got the whole country talking about breakfast and we hope this continues and results in an increase in the number of people eating a healthy breakfast on a regular basis. If you need ideas don't forget to check out our breakfast recipe pages.