• We’re really pleased to be running the Best Breakfast Awards again this year, as we had a great response when we launched them last year. The awards
  • These delicious homemade breakfast biscuits are easy to make and perfect to enjoy at your desk when you arrive at work. They're also a source of
  • This tasty take on sausages will be sure to go down well with the whole family.  Enjoy as a leisurely breakfast at the weekend or make ahead and eat
  • Aims of the campaign The Shake Up Your Wake Up campaign is all about showcasing the most important meal of the day to raise awareness of the health

No front page content has been created yet.

Why Eat Breakfast?

We all know breakfast is the most important meal of the day but 59% of us don't know the health benefits it provides.  Get nutritional advice and understand what you should be eating to ensure you are getting a healthy balanced breakfast.

Why eat breakfast

Get Involved

Get involved with Breakfast Week in January by organising your own events and promotions to celebrate the most important meal of the day! We've got lots of suggestions for ways you can take part.

How to get involved

School Breakfast Clubs

Order Free Resources

We have a selection of free resources available including recipe booklets, stickers, posters and table talkers - great for helping to promote your breakfast week event or promotion. Available for download or postal delivery.

Order free resources

Media Gallery

Visit our media gallery to see a selection of breakfast related videos and pictures from breakfast events.VISIT OUR MEDIA GALLERY

Low calorie

Our Other Campaigns

  • Grain Chain

    A range of free educational resources exploring the Grain Chain from field to plate for teachers, parents and children.

  • Wholegrain Goodness

    Everything you need to know about wholegrain foods, how they are beneficial to your health and delicious recipe ideas.

  • All About Oats

    Learn about the different types of oats, the health benefits associated with oats and get recipe ideas.

  • Rapeseed Oil Benefits

    Rapeseed Oil is one of the healthiest oils you can choose.  Learn about its nutritional value and how to use it for cooking.